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The Creator Set
Creator Economy = fastest growing
A-list influencers
Brands that are interested in innovation and wealth creation
Something radically different going on here
Serving up unlimited videos
Carving out our own niche
Driven in part by move to allow users to control their own data
Primary goal is not to connect but to entertain, teach, explain, rollout or just have a bit of fun
Whatever your story, here’s the place for it.
A platform to be yourself
A platform to express the world around you
No better time than now to get started.
hashtag challenges
Use high quality cameras and microphones
built to cater to your technical aptitude and short time spans
charting our own path
what we’re doing here is very different
play role in people’s lives
not perfect by any stretch
but wish it existed for me years ago
Don’t Make Videos. Make Speakies.
Intuitive Video Making Software
Presentations devoid of dazzling effects or underlying soundtracks.
Plenty of vitality and creativity
Joyful celebratory bonding
why take hours to make a 30 second video
Learn from history -
mistakes made by Big Tech around data and privacy
TikTok = most downloaded app for past two years
more than 1 billion active users per month
social media market now valued at more than $1 billion / year
available in 150+ markets
content graph vs. social graph
algorithm is proficient feeds
brand-new TikToker can hit million views without single follower
TT provides visual and gamification techniques
brands get 5:1 return or more on ad spending
youth aversion to traditional adverts
companies hand over their brand to influencers
amplify their reach, reposting duets and stitches
community endorsements resonate
Instagram Reels
YouTube Shorts
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