For Explainers

How to make “sticky” video - keep message simple, use element of surprise, toss in a pun, open with a question - video does not need to be perfect - use so-called “blackout technique” to cover key words and encourage viewer to come up with own prediction - hook viewer by letting them complete a word or concept - how to keep fans focused or interested - Speakies is a great way to present slides that is captivating -